All proceeds from the LA Fall Preview event, organised by The Toy Foundation, will benefit children’s hospital play therapy programmes in economically disadvantaged communities.
Tao Los Angeles
Visitors to this year’s LA Fall Preview are being encouraged to save the date of Monday 9th September, as The Toy Foundation unveils details of its ‘party with a purpose’ at Tao Los Angeles.
In a statement, the organisation said: “Perhaps the two most defining characteristics of the toy industry are that we love to play and that we’re deeply committed to delivering the power of play – especially to children in greatest need. So, what better way to start The Toy Association’s Fall Preview Week than by putting on our best LA-chic and lighting up the night with top-tier entertainment and networking to support children’s hospitals in economically disadvantaged communities across the country.”
The Toy Foundation’s (TTF) FUNdraising event will kick off the LA Fall Preview week (running September 9th-13th) and support the wider toy industry’s commitment to achieving greater impact in the service and support of children in need around the world.
In addition to networking and entertainment, the event will raise awareness of the power of play. All proceeds will go towards TTF’s collective work to deliver play to children’s hospitals in economically disadvantaged communities. Last year alone, TTF’s work in this area improved paediatric care and health outcomes for more than 185,000 children and their families. For nearly 80 years, TTF has been the industry’s platform for small, medium and large toy companies (and industry partners) to work together to achieve impactful results like these.
The Toy Association’s LA Fall Preview is a dedicated week that gives buyers exclusive sneak peeks at what’s in store for 2025. The industry at large can book showroom space in TTF’s marketplace, located in the heart of LA’s ‘toy district’.
The Toy Association is also hosting a ‘come one, come all’ industry networking party on Tuesday 10th September at the Otis College of Art and Design. The industry will also come together once again during WiT’s Wonder Women Awards on Friday 13th September, making this an amazing week for the toy industry.
Additional event announcements will be shared in due course at ToyFoundation.org.
