Research by iChild in May this year found that 96% of teachers would recommend LeapFrog to parents.
LeapFrog collaborated with iChild to conduct teacher research across the LeapFrog brand. The investigation consisted of product testing with a sample of 200 classroom teachers in 100 schools throughout the UK.
Education is at the core of LeapFrog’s values and by engaging teachers, the company’s objective was to gain invaluable insights to continue to develop engaging learning toys to support children’s education.
The study explored whether teachers would recommend the products to parents, how well they reflected the National Curriculum and whether they supported the learning of children with SEND and reluctant and lower ability learners.
iChild recruited 100 primary schools with children aged 2-7 (or SEN equivalent) to partake in the extensive product testing which represented the whole LeapFrog range. The insights gained within the study highlight that 96% of teachers would recommend LeapFrog to parents to use at home and 98% of respondents thought the products support and reflect the National Curriculum (iChild, 2023).
Results showed 98% would recommend the Magic Adventures Globe (iChild, 2023). Teachers and their students found the product was a “fun and interactive way of learning about the world” and particularly “easier for EAL and SEN children to understand”, whilst the LeapStart particularly “helped to support phonics and fine motor skills”.
These findings will prominently shape the key marketing messaging on the LeapFrog brand for autumn/winter 2023 marketing campaigns.
