CBeebies Numberblocks fans in Norfolk were treated to a meet-and-greet with the Numberblock One costume character as well as a scavenger hunt through King’s Lynn.
King’s Lynn is home to leading educational toys company Learning Resources which holds a global master toy licence for Numberblocks. The event in the town centre was organised in collaboration with Toymaster member, Youngsters World, an independent retail store, and attracted fans from across the county.
“It was the first ever Numberblocks immersive event and brought the characters and early years maths concepts from the award-winning hit CBeebies TV series to life in a fun way for young fans. Children received their free branded Numberblocks pencil and map from us and went on a journey around the high street district to find Numberblocks One to Five, working their way to Youngsters World where they received a free badge and got to meet Numberblock One,” said Chris Beardmore, UK sales manager.
“We were delighted to learn that both families from our town and further afield in the county joined in and queued for a photo opportunity with One. The success of the event shows the broad appeal of the series to its audience base of young children and the opportunities for trade customers to come up with fun, innovative ways to attract shoppers to their stores to grow sales.”
Paul Sanderson, of Youngsters World, added: “We were extremely pleased with the event as the shop was packed out with children and parents who were also queuing down the street waiting to meet Numberblock One. We weren’t quite expecting people to have travelled so far to meet the character, which is a great indication of the brand awareness of Numberblocks.”
Learning Resources is exhibiting at this year’s Toymaster show and will have its Numberblocks toys on display, including the new best-selling Numberblocks Friends One to Five figures as well as the FSDU for Toymaster members and independent retailers to see in the Upper Marquee.