NEWS

Lego celebrates 75th anniversary of Land Rover

Published on: 17th March 2023

A Lego Land Rover Classic Defender 90 has been launched, with two intrepid explorers challenged to track down the set in the wilderness of the Scottish Highlands.

Lego Land Rover Classic Defender 90

The Lego Land Rover Classic Defender 90

The Lego Group is celebrating Land Rover’s 75th anniversary with a new 2,336-piece set based on the iconic Land Rover Defender 90, which was built between 1983 and 2016.

To celebrate the launch of the set, the Lego Group placed a bright yellow classic Land Rover Defender in the Scottish Highlands and transformed it into the hardest to reach Lego Store in the world, only accessible via a gruelling off-road track. The Lego Group then challenged two of the world’s boldest adventurers to reach it. Raha Moharrak is the first Saudi woman to climb Mount Everest and the Seven Summits, while Aldo Kane is a native Scottish adventurer and extreme locations expert.

A film following the pair on their quest, which can be watched here, shows Raha and Aldo traversing the terrain of the Scottish Highlands, navigating muddy tracks, bumpy roads and obstacles before racing to build the new 2,336-piece set in harsh weather conditions.

At the heart of the adventure is the Lego Icons Classic Land Rover Defender 90 set, featuring the iconic Land Rover in sage green. Faithfully replicating the classic Defender, the 2-in-1 format means brick and car fanatics alike can build and display the everyday road-ready model before activating adventure mode and customising the build with accessories including a roof rack, engine snorkel, off-road front bumper and working winch, side rails, toolbox, fire extinguisher, traction plates for crossing mud and sand, and much more. The Defender has racked up 75 years of all-terrain expeditions. Instantly recognisable around the world, it has a unique record of adventure, humanitarian and hard work.

Raha and Aldo race to be first to complete their Lego Classic Land Rover Defender 90 sets as night – and the inclement Scottish weather – set in

Kurt Kristiansen, Lego Design master commented: “Bringing the iconic Classic Land Rover Defender to brick life was no easy challenge. This prestigious car can take you anywhere, so during the design process we wanted to infuse the Lego set with that sense of adventure. The two-in-one format means you can load up with all the necessary kit, whether you want to race through the Scottish Highlands like our adventurers, Raha Moharrak and Aldo Kane, or navigate water or even sandy dunes. We can’t wait to see fans’ reactions.”

Raha added: “I was so excited when the Lego Group asked me to be part of this campaign. I build at least one Lego set each month, so working with the two brands together has been an epic adventure.”

Aldo said: “This was my first time building a Lego set in years but I was pretty confident that I would have the driving aspects of the challenge down – after all, I grew up in the Highlands, so I had that to my advantage. Despite that, the rugged terrain and icy conditions did make it quite the adventure.”

The Lego Icons Classic Land Rover Defender 90 set is available from 1st April 2023.

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