NEWS

Lego City introduces new story-based building experience

Published on: 11th May 2022

The new Lego City Missions experience will take young builders on a story-led building journey, putting imagination and creative experimentation to the test.

Mars Spacecraft Exploration Missions

The Lego Group has announced the launch of a unique new interactive experience, Lego City Missions, which will enable budding designers to create their own builds.

Lego City Missions promises to fire up young imaginations as they solve exciting building challenges through free-building and interactive engagement.

Lego City Missions launches with three new sets: Wild Animal Rescue Missions, Mars Spacecraft Exploration Missions, and Water Police Detective Missions. More information on each set is available below. Each model is complemented by an interactive story containing eight distinctive missions. While children will be given inspiration for the core model builds, they’ll be encouraged to constantly rebuild and adapt their creation according to the different scenarios presented to them, as well as the prompts and missions they encounter throughout each story.

Lillie Ann Talbott, design strategist, Creative Play Lab at the Lego Group, said: “The team behind Lego City Missions wanted to explore a new route: to celebrate children’s imagination and let their creativity flourish during Lego building. We know from talking with children and their parents that creative confidence is key to children’s wellbeing and with this new product our aim is to help every child recognise and be proud of their unique creations”.

Mikkel Lee, Story Innovation lead, Creative Play Lab at the Lego Group, added: “We want every child to know that there is no right or wrong, and that only their imagination sets the limit to what they build. With Lego City Missions we’ve worked hard to ensure a strong balance of storytelling to get children started on their builds but also to give them open tasks to complete and allow for individual interpretation. Throughout our testing we’re constantly reminded that children are creative geniuses, and so we really can’t wait to see what they come up with.”

The interactive stories are accessed via the Lego Digital Building Instructions app using a QR code inside the box.

  • The Lego City Wild Animal Rescue Missions set lets children build and create to save the day. The core model, the rescue pick-up truck, can be rebuilt and accessorised as kids solve missions. They’ll also take the lead as they interact with onscreen characters such as Westbrook, Jessica Sharpe and Fendrich, completing challenges and rescuing animals from sticky situations around town.
  • The Lego City Mars Spacecraft Exploration Missions set launches children on a thrilling adventure aboard a space shuttle bound for Mars. The customisable spacecraft is core to completing the fun missions outlined in the digital story featuring Astronaut Lt. Rivera and Dr. Wexler.
  • The Lego City Water Police Detective Missions set gives children an opportunity to join the Lego City Police team and solve an ocean mystery. Kids can customise the police boat with accessories like a camera, trophy, diver mask, handcuffs, walkie-talkie and more, and work with characters like Chief Wheeler and Gracie Goodhart to accomplish the tasks at hand. A furry pal will help get the job done.

Each adventure is chosen by the child so there is ample opportunity for them to be the heroes of the story. Using the power of storytelling to ignite imagination, with the Lego bricks provided, children can extend the physical play experience as they build and rebuild continuously.

These new sets will be available at select retailers from June 1st globally, excluding China. A smartphone or tablet with the Lego Building Instructions app installed is required to play Lego City Missions.

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