This will be the second Lego store to open in the Manchester area, occupying 267sqm of retail space in the Trafford Centre.
Lego has unveiled plans to open its second store in Manchester this year as part of its ongoing retail expansion in the UK. Although a Lego store already exists in the city centre Arndale Centre, the new store, located inside the Trafford Centre, will have more space to offer Lego play experiences for all ages alongside a wide range of Lego stock. A Pick a Brick wall and Build a Minifigure station, where shoppers can design custom Minifigures, are just some of the attractions that fans can look forward to.
Lego director of EMEA and regional retail marketing, Amy Pearson, commented: “We’ve been searching for the perfect location to open a second store in Greater Manchester and are thrilled to have found this within Trafford Centre. The new Lego store will allow builders of all ages to be inspired by the endless play opportunities Lego has to offer.”
The new store is Lego’s 19th store in the UK and follows the retailer’s recent opening inside the renovated Battersea Power Station.
Lego is rolling out more play experiences across its stores, as Natali Stojovic, SVP Lego Retail, told Toy World last summer. “We carried out research before designing our store concepts, and consumers – both kids and adults – have given us a clear signal that they want hands-on play. They want immersive experiences and they want something they will remember.”
“This store will be a top retail destination for product launches and events, while acting as a hub for our tenured Lego community and new builders alike, welcoming them to an exciting journey of discovery with the Lego universe,” added Amy Pearson.
Trafford Centre director, Simon Layton, said: “We’re absolutely delighted to be welcoming the Lego Store to Trafford Centre. As a family-friendly retail and leisure destination, we’re confident that guests of all ages will love immersing themselves in this fun and colourful store.”