Licensing Expo opens 2024 registration

Published on: 13th December 2023

The 2024 Licensing Expo which returns to Las Vegas from May 21st to 23rd will have a focus on Brands at Play.

Licensing Expo 2024

Licensing Expo, a world leading event dedicated to brand licensing, IP extension and collaborations, has opened 2024 registration and hotel bookings with new dedicated attendee programmes delivering elevated value to its attending audience of global consumer product manufacturers and retailers. Visitors can register here.

Organised by Informa Markets’ Global Licensing Group and sponsored by Licensing International, Licensing Expo plays host to the world’s biggest brands from Hasbro to Pokémon, BBC’s Bluey to the Coca-Cola Company, all looking for new partners to develop best-in-class officially licensed consumer product ranges.

With Brands at Play set as the core theme for 2024, the event will spotlight the power play holds in every stage of life and the creativity it fosters when building brands. Manifesting across a range of new immersive brand experiences, new educational content and new catered networking spaces, the theme will also continue internationally into Brand Licensing Europe (BLE) later the same year (September 24th-26th at ExCeL London).

“Licensing Expo and Brand Licensing Europe continue to exceed all expectations with record high retail attendance,” noted Anna Clarke, SVP Licensing, Global Licensing Group, Informa Markets. “As we enter the next stage of Licensing Expo’s evolution, we continue to strive to facilitate the highest quality of new business opportunities for our industry and invest in the development of exciting advancements for the future. The curated theme is contextual and intentional. We invite the licensing community’s imagination of fun to see everyone ‘at play’ throughout the event.”

Maura Regan, president of Licensing International, added: “The business of brand licensing is constantly evolving and we are thrilled to partner with the Global Licensing Group at Informa Markets to take Licensing Expo into the next stage of its development, meeting executives where they are with what they need. The licensing community is looking for insight into emerging trends, new business opportunities and new ways to connect. Licensing Expo remains a key global destination for anyonelooking to achieve all of this under one roof. It is truly a must-attend event for those in the business of global brands.”

Registration is now open for visitors and exhibitors. Admission is free of charge for qualified retailers, press and exhibitors. 2023 attendees can benefit from a limited time discount enabling free of charge registration until January 31st, 2024. General admission will be $50. For more information on the 2024 admissions policy, visit here.

Early registration is encouraged to be the first to hear about new updates for Licensing Expo 2024. Advanced hotel room bookings are also now available to take full advantage of exclusive discounts; discounted housing rates include the Four Seasons, Luxor, Mandalay Bay, Delano, Park MGM and NoMad.


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