Egmont Publishing is expanding its extensive portfolio of children’s titles with the new launch.

In partnership with WowWee, Egmont is celebrating the release of the first issue of the official Fingerlings magazine.

Fingerlings have topped toy charts since launching in 2017. As well as having sold over 10m units, the brand was also named the Toy Association’s Overall Toy of the Year (TOTY) and Collectible Toy of the Year, for 2018.

Aimed at 4-7 year old readers, the début issue of Fingerlings magazine includes four fun posters, crafts, character fact files, 60 stickers and the chance to win official Fingerlings prizes. Issue 1 also comes with a free glitter tattoo and one of four official Fingerlings minis.

To celebrate the release of the new magazine, Egmont will be launching an engaging blogger campaign and retail promotions at major supermarkets. Listings at major retailers and key independents will also support the magazine.

Kiran Vara, publisher of Fingerlings magazine, said: “We are very excited about launching Fingerlings magazine and bringing this adorable brand to the UK publishing market. The excitement and magic of the Fingerlings world translates perfectly to print, and we are sure that Fingerlings, with its incredible appeal to children and core values of friendship and fun, will be an instant winner.”

“We are thrilled to be collaborating with Egmont on the first-ever Fingerlings magazine,’ added WowWee’s Sydney Wiseman, creator of Fingerlings. “Its expertise in character translation to print is simply fantastic; our fans will truly look forward to reading and collecting the first of many issues to come.”

The first issue of Fingerlings magazine is on sale now, and is priced at £3.99.