Licensing News

Moose Toys named as global master toy partner for Bluey

Published on: June 12th, 2019

Bluey first launched on ABC in Australia last year and has been a runaway success with audiences.

Bluey is set to launch on a global stage as BBC Studios and Disney announce that the first two series will premiere internationally on Disney Junior from autumn 2019 and the upcoming streaming service Disney+ in all territories outside Australia, New Zealand and Greater China including Hong Kong, Macau and Taiwan.

Moose Toys will be the global master toy partner for all territories excluding Asia. Launching first in Australia for Christmas 2019, the first range of toys will be released in the US and other regions from autumn/winter 2020.

Bluey follows the adventures of a lovable and inexhaustible six-year- old Blue Heeler puppy who lives with her dad, mum and four-year- old little sister, Bingo. In every episode, Bluey uses her limitless Blue Heeler energy to play elaborate games that unfold in unpredictable and hilarious ways, bringing her family and the neighbourhood into her world of fun.

Created by Joe Brumm and produced by the Emmy award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios, Bluey first launched on ABC in Australia last year and has been a runaway success with audiences, landing the No. 1 spot of all series on ABC iview with 90m plays.

Menal McGrath, vice president, Global Licensing at Moose Toys, commented: “The reception for Bluey in Australia has been phenomenal and we believe Bluey has what it takes to be a major hit in the pre-school aisle around the world. Bluey’s quirky and heartwarming stories align perfectly with Moose Toys’ core values to make kids happy.”

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