Licensing U programme reimagined for 2022

Published on: 5th August 2022

The new Licensing U programme for newcomers to the licensing industry will be piloted by Licensing International and Brand Licensing Europe.

Licensing International and Brand Licensing Europe are launching an all-new, re-imagined programme for Licensing U 2022. The programme will feature both pre-show and at-show content to educate anyone new to licensing with everything they need to know about the $300b licensing industry and will include a series of online content, an orientation tour of BLE, in-person networking and mentoring.

“This new Licensing U programme will deliver expert-led education and act as a platform for much-needed conversations. For those at the beginning of their licensing journey, we will provide the tools and contacts to support you,” said Maura Regan, president of Licensing International. “In the lead-up to BLE, Licensing U will provide industry professionals with all of the information they need as they prepare for the show, as well as create opportunities for them to put those new skills into action through extended networking and mentoring opportunities at the event.”

Anna Knight, SVP of Licensing at Informa Markets added: “We’ve carried out extensive research into the needs of licensing professionals who are new to the industry and/or new to BLE. We found a real desire for education in the run up to BLE, as well as access to even more networking opportunities at the event. We’ve reviewed the Licensing U offering in partnership with Licensing International to accommodate both of these needs and to curate a programme that will help newcomers succeed in licensing and get the most from BLE.”

The new Licensing U programme will include six pre-show online sessions (each supported with complementary downloadable materials) to arm attendees with the practical information they need before arriving at BLE, with highlights including:

  • Licensing 101: The Basics of Licensing
  • The Legal & Financials of Licensing: What You Need to Know
  • Style Guides: How to Present Your Brand to the Market & Understand Trends
  • A Global Market Overview with Licensing International
  • Top Tips for a Successful Visit to BLE

Delegates will also receive access to Concierge Matchmaking for BLE to help them pre-book meetings with key exhibitors who are relevant to their business objectives.

At the show, Licensing U participants are invited to join the new Orientation Sessions and Show Tours led by the BLE team from 0930 on Tuesday 20th and Wednesday 21st September, starting in the License Global Theatre. They will also be welcome to take part in exclusive speed networking and mentoring sessions with industry experts and key players in licensing.

The 2022 Licensing U programme includes content worth in excess of £1,000, but passes are being made available at a special introductory rate of £350. Delegates buying before Friday 2nd September can activate the Early Bird discounted rate of £245. Only 250 passes are available for the in-person elements of Licensing U and these passes are available on a first-come first-served basis. For more information, see the website here.

BLE (Brand Licensing Europe) is the leading European event for licensing and brand extension, taking place 20-22 September at ExCeL London and visitors can register for free online here.


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