Magformers reveals new shapes for 2023

Published on: 28th November 2022

The innovative Challenger 14 and Challenger 30 sets introduce new mini-hexagon and mini-octagon pieces alongside classic squares and triangles.

MagformersMagformers has revealed the new shapes joining its popular magnetic construction sets.

Billed as ‘pure Magformers at its best’, the Challenger 30 Set features eight mini-hexagons and eight mini-octagons with 10 classic magnetic geometric squares and four triangles. The smaller Challenger 14 set comprises two mini-octagons and four mini-hexagons, squares and triangles.

The new pieces bring extra creativity and fun to classic Magformers play and allow children to use early maths language by investigating the properties of even more shapes. Both sets expand the company’s ever-popular Basics product line-up – sets comprised only of its famous geometric magnetic shapes – which will continue to include its worldwide best-selling Magformers 14 and Magformers 30 sets.

The third new launch containing all-magnetic pieces is the Basic 42 Set, which offers the largest variety of Magformers pieces ever in a Basic set. The set is packed with seven different magnetic shapes (squares, triangles, isosceles triangles, trapezoids, circles, rectangles and arches) to deliver a fun creative-play experience.

Speaking about the new products before their official launch at the 2023 London Toy Fair, Magformers UK managing director David Kelly said: “The bedrock of Magformers’ success around the globe is in our pioneering geometric shapes with the Rotating Magnets System (RMS). We felt it was vital to keep that ‘pure’ DNA strong by developing sets with newer magnetic shapes and a wider variety of pieces. We very much see these three new lines as complementary to all our other Basic sets as they give consumers the opportunity to own multiple sets and enjoy expanding their collection of Magformers shapes.”

For the first time since launching in the UK in 2015, Magformers has also unveiled a magnetic construction set with giant wheels, enabling children to make a range of monster trucks and other vehicles with mega-tyres, such as tractors.

The 23-piece Giant Wheel Set contains 16 Magformers magnetic tiles in six different shapes, all featuring the company’s Rotating Magnets System (RMS) – spinning barrel magnets that are safely sealed inside each shape so the pieces always attach. Included are there are seven role-play accessories including a detachable driver character and seat cab plus two sets of superwheels.

Magformers’ new 2023 line-up is rounded out by the 40-piece Mystery Spin Set. This takes the magnetic Magformers fidget spinner square introduced last year and surrounds it with 39 other pieces, wheels and accessories, including nine different magnetic Magformers shapes. The result is a creative set which children can use to make vehicles and 3D models with spinning parts.

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