Magic Box to launch SuperZings Series 4

Published on: 3rd June 2019

The collectible toy specialist has announced plans for a fourth series of SuperZings, hitting shelves 23rd August.

SuperZings is the ‘hero vs villain’ pocket money range that sees everyday objects and food as collectible characters. Series 4 will see the introduction of 80+ new characters including rare and ultra-rare finds, with accessories and play sets adding new elements of gameplay to further evolve the world of SuperZings.

The eight new Blaster Jets vehicles (RRP £2) will take battle to the next level, as kids fire the weapon disc at an opponent to see who has the greatest superpower. Eight super-powered Mega Jets machines (RRP £4) are also available to collect. Kids can connect a Mega Jet to a Blaster Jet, press the launch button and knock out any enemies in the way.

The Starter Pack, priced at £5, contains three SuperZings, one exclusive metal Blaster Jet and an ultra-rare SuperZing, all housed in a special ultra-rare SuperZings bag. The £6 Danger Gang tins includes five exclusive Danger Gang Villains, while the Blister Blaster Jet pack (RRP £7) contains four SuperZings (one silver), a blaster slider and a blaster jet for quick fire action.

The toy range expansions for autumn/winter 2019 include the Kazoom Lab: Professor K Vs Engima, which sees the SuperZings fight for the Kazoom with battle weaponry and two exclusive characters, plus the Hero Monster Roller Truck. The truck, which comes compete with a built in blaster and two exclusive characters, lets SuperZings catch the Villains. Finally, the Power Tower playset allows SuperZings fans to propel their favourite character into the mouth of the tower. The set also comes with two exclusive characters.

The SuperZings range has exceeded expectations since launch at the beginning of 2018, with sales to date of over 11m units. Series 3 got off to an impressive start in February with sales up 125% on the Series 2 launch, driven by fans trying to find the new and elusive Mr King.

SuperZings Series 4 will be supported by a significant launch marketing campaign including TV, digital, social, unboxings, PR and webisodes to introduce the characters and their rivals as well as the full product range.

Julia Cake of Magic Box Toys commented: “We’re really excited about the fourth series of SuperZings. It is an innovative brand that continues to grow at a rapid rate. We know we have created a really likeable concept with a hugely popular theme. Each new series sees its own point of difference, and we are developing a strong licensing range with Lisle Licensing which offers the opportunity for SuperZings to grow even further.”


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