Magicbox will take vehicle brand T-Racers to indoor arenas across the UK when it partners with popular family event, Arenacross Tour.
Arenacross is a high-octane mix of electrifying indoor Motocross racing and Freestyle MX, packed into thrilling live performances featuring sensational racing and high-air tricks. A laser and pyro show, performed to a heart-pumping soundtrack, adds to the excitement.
Hailed as a great family night out, Arenacross is the perfect place to showcase T-Racers to mini petrol heads and their families attending the six live events through January and February. The Tour will visit Belfast, Aberdeen and Birmingham before a show-stopping finale at Wembley Arena.
At Arenacross, there will be an abundance of former World and British Motocross champions for talented youth class racers to emulate. The 65cc youth class features riders from as young as seven competing to be the next high-profile champion. In association with Magicbox, this class will be known as the T-Racers AX Youth Class for the 2023 Arenacross Tour.
As well as renaming the 65cc youth class to the T-Racers AX Youth Class at all events, the sponsorship deal will include showing the 30” T-Racers TVC on huge LED screens at the beginning and end of the show and again during podium presentations, and all awards for the Youth Class will carry the T-Racers name.
Suzie Howes, head of Marketing at Magicbox, commented: “This sponsorship package is the perfect fit for T-Racers, it’s fast, fun, and high impact and will be the ideal platform to showcase the brand to the younger visitors.”
T-Racers logos will be prominent on LED displays throughout the races, and there will be print advertising in show brochures, plus a brand activation space in the atrium will be used for sampling directly to children.
“This type of experiential activity is just the sort of event to add to what is already a strong marketing package for the brand this season,” added Suzie. “TV advertising, digital preroll, influencer activity, kids press and social media are all part of the mix to support our retail partners this spring.”
For more information about T-Racers and other Magicbox collectible brands, readers are invited to visit stand E45 at London Toy fair or call 01293 222500.