As Marvin’s Magic approaches it’s 36th anniversary, the company has appointed Sacha Johnstone to the newly created role of global head of demonstration.

Sacha first began working with Marvin’s Magic as a teenager, completing a two-week work experience placement in Hamleys, Regent Street. He then continued working with the company as a demonstrator throughout the rest of his time in school and university, and upon graduating took on the role of demonstration manager in 2015. Since leaving the company in 2018, Sacha has continued to work closely with CEO Tom Hudson on the company’s global expansion. He formally takes on his new position this week.

Tom remarked: “I’m very excited that Sacha is going to be joining us as our global head of demonstration. This is a new and much needed role within our business. As Marvin’s Magic continues to grow online and through mass retail, Sacha will be spearheading the expansion of our world-famous demonstration programme into additional tourist hotspots, whilst bringing exciting new demo lines to our existing flagship locations.”

Sacha added: “I’m thrilled to be taking on this new role and growing this vital area of the business. It’s so great to be back working with the wonderful team here in our head office, as well as our ever-growing team of remarkably talented demonstrators who are showcasing our products in some of the most prestigious retail locations around the globe, 365 days a year.”