Mattel publishes its 2020 Citizenship Report

Published on: 6th August 2021

Updated goals complement Mattel’s goal to achieve 100% recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030.

Mattel’s ESG strategy and goals are organised into three pillars, which represent the ESG areas where the company believes it can have the greatest impact:

  • Sustainable Design and Development
  • Responsible Sourcing and Production
  • Thriving and Inclusive Communities

“As a purpose-driven company, we take our role as a responsible corporate citizen very seriously,” said Ynon Kreiz, chairman and CEO, Mattel. “Our updated ESG strategy serves to build upon a solid foundation and leverages additional opportunities to manage our business more sustainably in a rapidly changing world. We are aiming to have a positive influence on the world around us while continuing to execute our transformation strategy and advance our purpose to empower the next generation to explore the wonder of childhood and reach their full potential.”

Under the Sustainable Design and Development pillar, Mattel’s strategy is to develop innovative products and experiences that are better for our world by integrating sustainable materials and principles of product stewardship and circular design. The company continues to make progress in support of its goal to achieve 100% recycled, recyclable, or bio-based plastic materials in all products and packaging by 2030. Last month, Mattel launched Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastics.

Mattel also recently announced Drive Toward a Better Future, a product roadmap that paves the way to ensuring all Matchbox die-cast cars, play sets, and packaging are made with 100% recycled, recyclable, or bio-based plastic materials by 2030, as well as Mattel Playback, a toy takeback programme designed to recover and reuse materials from old Mattel toys for future Mattel products.

Under its Responsible Sourcing and Production pillar, Mattel’s strategy is to optimise its resource use in operations to reduce environmental effects and promote ethical sourcing practices and worker health and safety throughout its supply chain. The company has updated its operating footprint goal to reduce absolute Scope 1 and Scope 2 GHG emissions 50% by 2030, versus Mattel’s 2019 baseline, in support of the Paris Agreement. To achieve this goal, Mattel plans to use multiple levers, which may include reducing the amount of energy the company consumes through building and equipment upgrades, more automated controls, as well as purchasing electricity from renewable sources.

Mattel is also aiming to achieve zero manufacturing waste by 2030. To accomplish this goal, the company is conducting on-site waste audits of its owned and/or operated sites to determine the causes, sources, types, volumes, and costs of waste being generated, and is developing site-specific strategies with a focus on a waste-minimisation hierarchy – reduce, reuse, and recycle.

Under the Thriving and Inclusive Communities pillar, Mattel’s strategy is to create positive social impact through purposeful play and by supporting diverse, equitable, and inclusive communities where people live, work, and play. Most notably, the company has made significant progress in increasing representation of women and ethnically diverse talent and recently achieved 100% base pay equity for all employees globally.

“At Mattel, we aim to contribute to a more diverse, equitable, inclusive and sustainable future,” added Pamela Gill-Alabaster, head of Global Sustainability, Mattel. “Our updated ESG strategy and goals, recent sustainable new product launches, and toy takeback programme are all part of a broader effort to manage our business more sustainably.”


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