The celebratory products for Barbie, Hot Wheels and Uno will be unveiled at New York Toy Fair.
Mattel has revealed its first product collection across brands to celebrate the Olympic Games Tokyo 2020. The collection features a variety of unique products from Barbie, Hot Wheels and Uno.
Mattel collaborated with the IOC and Tokyo 2020 to create licensed toy products, as part of a new licensing agreement and in line with the IOC Global Licensing Strategy. The international product line, rolling out this spring, highlights inclusivity and innovation, with toys reflecting the five new sports added to the Olympic program in Tokyo – baseball/softball, sport climbing, karate, skateboarding and surfing – all to inspire a new generation of athletes and fans around the world.
“Tokyo 2020 is a monumental event that brings the world together through sport and inspires fans of all ages,” said Janet Hsu, chief franchise officer, Mattel. “The Mattel Tokyo 2020 Collection honours these sports and inspires a new generation through the Olympic spirit and outstanding athletic tradition.”
The new products include the Hot Wheels Olympic Games Tokyo 2020 Mini Collection. Sports celebrated in Hot Wheels die-cast form include fan favourites such as track & field, gymnastics, swimming, basketball, beach volleyball and include new sports including baseball/softball, sport climbing, karate, skateboarding and surfing.
Two cars within the collection are Hot Wheels versions of Worldwide Olympic Partner Toyota’s vehicles ’10 Toyota Tundra and Toyota 2000 GT.
The Uno Olympic collection features the mascot of the Olympic Games Tokyo 2020, “Miraitowa”. This limited-edition Uno deck celebrates the Olympic Games Tokyo 2020 with a unique design and special rule fitting for the world’s most iconic sporting event.
The Tokyo 2020 Collection by Mattel will be available in retailers around the globe, as well as on the Mattel Shop. Visit the website to learn more.