Matthew will be responsible for the overall growth of Mighty Jaxx across the Americas and is set to spearhead the company’s online and offline retail strategy.
Mighty Jaxx has announced the appointment of Matthew Buss as its general manager to drive brand growth, licensing and retail business in the Americas.
Based in Los Angeles, Matthew is an accomplished business leader and innovator with a track record in brand development, product innovation and strategic expansion, and has more than 15 years of experience dealing with all major global retailers.
Bringing a global perspective and a unique blend of financial focus and creative vision, in his new general manager role, Matthew will be responsible for the overall strategy and growth of Mighty Jaxx across the Americas, together with a team that he will build and lead.
As part of his long-term goals of establishing Mighty Jaxx as a leader in the collectibles and entertainment industry – especially in the Americas region – Matthew will spearhead and expand Mighty Jaxx’s online/offline retail strategy with strategic retail partners and distributors. He will also work with Mighty Jaxx to secure new licences and collaboration opportunities, as well as developing product diversification and charting industry innovation on behalf of the company.
Formerly the general manager of OnDemand at THG, he successfully led the expansion of retail brands into the US market, achieving consistent growth and spearheading projects in Brand and Digital Marketing, Product Development, and NFT/Metaverse.
With prior experience as head of sales US at Eaglemoss, Hero Collector, Matthew drove revenue growth, secured major retail placements and established a strong brand presence, including successful programmes with retailers like Walmart. Prior to that, Matthew was also a key contributor to the success of Titan Entertainment, where he played a pivotal role in the successful launch of Titan Vinyls, in the US and Europe.
Jackson Aw, founder and CEO, Mighty Jaxx, said: “The Americas has been a big part of our growth globally in the past 12 years and the appointment of Matt Buss will allow us to tap into his years of experience in growing consumer brands from the ground up. We have followed Matt’s work closely and seen the results he’s achieved. When the opportunity came for us to get him onboard, we didn’t hesitate, knowing we would be giving ourselves an injection of rocket fuel to surpass what we set out to achieve.”
Matthew commented: “This role presents an incredible opportunity to leverage my expertise in sales strategy and business development to drive growth and innovation in one of the most dynamic markets in the world. I am excited to collaborate with the talented team at Mighty Jaxx, working together to exceed growth targets, strengthen partnerships and elevate the brand’s presence in the Americas.”
