NEWS

MGA ranges selling out fast

Published on: 14th December 2023

Several ranges from MGA are on track to sell out before Christmas, Including L.O.L. Surprise!, Rainbow High and MGA’s Miniverse.

With Christmas fast approaching, MGA Entertainment continues its strong position in the global toy market this holiday season. With Rainbow High the top fashion doll around the world and MGA’s Miniverse the No. 1 item in miscellaneous toys, both in November, according to Circana, the company is expecting to sell out of several items globally prior to Christmas including its L.O.L. Surprise! Magic Flyers, Rainbow High Color & Create dolls and MGA’s Miniverse Make It Mini Food Holiday Theme Collection.

In addition, MGA’s Miniverse Make it Mini Food has just been granted a patent for its “make it” component, protecting the brand from counterfeit versions of the highly popular collectible line.

“When the pandemic was winding down, and many other toy companies cut back on R&D and product development, MGA Entertainment doubled down, allowing us to offer consumers the most innovative new toys available for the 2023 season, and there’s a lot more to come in 2024,” said Isaac Larian, founder and CEO. “With the explosive global growth of the MGA’s Miniverse brand, we wanted to protect consumers from knock-offs and counterfeit versions, and the new patent will help ensure they are getting high-quality, genuine Miniverse products. If it’s not Miniverse, then it’s not Miniverse.”

MGA’s Miniverse continues its growth globally, moving up the charts quickly according to Circana:

  • the No. 2 growth property in November and No. 3 year-to-date, and made up six of the top 10 items in Miscellaneous toys in November.
  • Miniverse Make It Mini Food Diner Minis Asst was the No.15 item in total toys for November and the No. 1 item in miscellaneous toys for November.
  • the No.1 new property in October and No. 2 item in miscellaneous toys year-to-date in the UK.
  • the No. 1 item in miscellaneous toys in October in both Germany and Spain.

The Rainbow High fashion doll line has been performing equally well globally through the fall and holiday seasons according to Circana:

  • the top Fashion Doll for November in the US.
  • the No. 1 fashion doll year-to-date in the UK, Germany, and Italy.
  • the No. 2 best-selling fashion doll in France for October.
  • the No. 1 best-selling fashion doll in Belgium for October.
  • the No. 5 item in overall toys in Spain.
  • Rainbow High Color & Create is the No. 1 fashion doll in value in October in Poland.

For more information on all MGA ranges, contact 0845 0533 333 or visit www.mgae.com. The company will be exhibiting in Nuremberg, in Hall 12.2, Stand P08.

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