MGA reveals Bratz x Kylie Jenner collaboration

Published on: 2nd August 2023

The Bratz x Kylie collection gives Kylie the classic Bratz treatment, while also pulling inspiration from her personal style and most iconic fashion moments.

The first-ever celebrity Bratz collection reimagines the pop culture icon as a Bratz doll. Beginning with the new Mini Bratz x Kylie Collectibles, the full line will be released over the coming weeks. The Bratz x Kylie collection gives Kylie the classic Bratz treatment, while also pulling inspiration from her personal style and most iconic fashion moments.

“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” said Kylie Jenner. “I have loved every step of the process this past year in creating these dolls alongside the Bratz team. I’m so excited they are here.”

Since its release in 2001, the influence of Bratz has been unmistakable, taking hold of today’s cultural zeitgeist with its dedicated fans and dynamic designs. The success of its recent high-end designer collaborations and viral, pop-culture infused social content has allowed Bratz to enter all new territory and continue its expansion into the fashion and beauty space and beyond. Now, in a historic first for the brand, Bratz is partnering with one of the world’s biggest celebrities.

“This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s first-ever celebrity collaboration. Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz creative director, Jasmin Larian. “Not only will this collaboration expand to Kylie’s millions of fans, but it will also reach the audiences that grew up with Bratz and are excited to relive the Y2K Bratz lifestyle today. We couldn’t be prouder to welcome Kylie into the Bratz family.”

The line of miniature collectibles includes six Kylie minis to collect, each from key moments in her life. The Mini Bratz x Kylie Collectibles will feature two different package designs increasing collectability for Bratz and Kylie fans. Each capsule comes with a Kylie Mini Bratz and an accessory, and features blind packaging designed in a foil-wrapped twist on the classic Bratz trapezoid, appealing to collectors, unboxers and novelty enthusiasts alike. Accessories include a cruiser in exclusive colours featuring Kylie’s signature across the side, Norman, one of Kylie’s beloved Italian greyhounds and more.

“We’ve been hard at work with Kylie and her team to ensure the dolls are as authentic and meticulously designed as possible,”  added Chelsea Green, Art director, Bratz. “With both Bratz and Kylie at the helm, we knew the collections had to exude authenticity.”

The Mini Bratz x Kylie Collectibles join the greater Mini Bratz line, originally introduced in 2022, and will be available in the UK this autumn. Fans are promised more announcements to come in the world of Bratz, including one-of-a-kind fan immersion experiences. For more news and exclusive content, see, InstagramTwitterFacebook, and YouTube.


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