Moose Toys announces promotion of Logan Stone

Published on: 17th January 2024

Logan Stone has been promoted to Moose Europe’s vice president of Marketing and Brand Strategy. 

Moose Toys has announced that Logan Stone has been promoted to vice president of Marketing and Brand Strategy across the UK and Europe. The position follows Logan’s decade of dedication to the World’s Apart and Moose Toys businesses, during which she has been an instrumental part of the growth success of the Moose Europe hub.

As vice president, Logan will have full responsibility of brand and marketing strategy across Europe, working collaboratively with sales and internal teams to deliver the European strategy plan and growth targets to meet the company’s long-term goals.

“Moose is renowned for having innovation at the heart of its product, and I’m excited to work closely with our global and local EU teams to ensure we have the right brand and product portfolio for success,” said Logan. “A key focus is continuing to lead our amazing marketing teams to deliver best-in-class marketing campaigns, ensuring we remain laser focused on being the most innovative toy company across all touch points.”

Throughout Logan’s career, she has brought creative flair and a commercial mindset to each role and was pivotal in the Moose Europe expansion in 2019. Previously, she has held various marketing, product development and PR positions across a range of national and international brands spanning the toy, fast-moving consumer goods and travel industries.

“Logan has shown incredible dedication to the business over the past decade,” said Emily Maclennan, senior vice president, Sales & Marketing UK & Europe, Moose Toys. “She is the perfect leader to help drive our long-term strategic plan across Europe. She will ensure we have the right brand and product mix, coupled with innovative marketing, to efficiently drive business growth. A huge congratulations on her achievements to date that have underpinned her transition to this new role.”


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