Moose Toys joins forces with MrBeast

Published on: 26th January 2024

The MrBeast action figure range will feature never-before-seen innovation and is expected be one of the most anticipated launches of 2024.

Moose Toys has announced an exclusive partnership with MrBeast (aka Jimmy Donaldson), philanthropist and digital creator, to co-create an entirely new brand. Destined to be a category disruptor, Moose describes this new line as ‘an enticingly collectible action figure range overlayed with incredible, never-before-seen innovation’.

Jimmy Donaldson, known as MrBeast, became the most subscribed YouTube creator worldwide in November 2022 and now has over 234m subscribers.

The extensive, co-created line is slated for an autumn 2024 launch and is packed with the brand’s signature panther character designs that will appeal to fans of all ages.

“This will be the most anticipated launch of the year,” said Paul Solomon, CEO, Moose Toys. “MrBeast is wildly iconic and the biggest influencer on the planet. By combining his unique brand of innovation with our Moose wow factor, we have created a phenomenal line of products that will be highly sought after. We’re incredibly honoured he entrusted Moose as a partner and co-creator.”

The all-new line will capture the ferocity of the globally recognizable bright blue and fuchsia panther logo that is the signature of MrBeast’s brand. The meticulously detailed figures represent a fusion of primal predators and will include collectibles and action figures in a variety of scales, authentic designs, quality finishes and colour combinations.

MrBeast will feature the line in new content on YouTube, fueling fan demand for the products. His globally popular channel has more than 234m subscribers and amassed an astounding 42b lifetime views.


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