NEWS

Moose Toys partners with iconic brands to introduce Shopkins Real Littles

Published on: 3rd June 2019

Now household favourites from Kellogg’s, Conagra, Welch’s and Sketchers are available in miniature form, each with a custom Shopkin inside.

Moose Toys has partnered with iconic household brands to introduce Shopkins Real Littles, a collection of miniature versions of real brands including Welch’s Concord Grape Jelly, Kellogg’s Frosted Flakes, Pringles, Cheez-Its and more.

For the first time, classic brands will take the form of unique tiny Shopkins. Fans can enjoy more than 50 unique collectibles, such as Fruit Loopsy, a miniature bag of Froot Loops with a smiling Shopkins face that fits inside the recognisable Froot Loops box.

Shopkins is a range of tiny, collectible toys based on grocery store items, each with a unique face and name. Real Littles is an expansion of the Shopkins Oh So Real line, a similarly themed collection of licensed brands that launched in December 2018. To date, more than 600m Shopkins has been sold worldwide, establishing a $5b brand. Recently, the Shopkins YouTube channel reached more than 1b minutes of watch time.

“When Shopkins began, the characters were primarily grocery and household items with sweet faces and cheeky personalities. Real Littles is a nod to our origin, this time in partnership with brands kids and parents know and love,” said Paul Solomon, co-owner, Moose Toys. “Now kids can collect a tiny box of Pop-Tarts or a can of Pringles, and the matching Shopkin inside looks just like the real thing, only cuter.”

The launch of Shopkins Real Littles will be supported by a multifaceted marketing campaign, including national television, digital and social campaigns, influencer partnerships and in-store point-of-sale materials highlighting unique collector’s case promotions. The special collector’s case has a home for more than 50 Real Littles, encouraging fans to complete their collections. The collector’s case will be offered as a gift with purchase for a limited time at participating retailers.

Beginning on 1st August, Shopkins Real Littles will be available at online and retail locations nationwide in the US. In  the UK, the range will be distributed by Flair. The Shopkins Real Littles line consists of Mini Packs, Lil’ Shopper Pack, a Collector’s Case, Shopp’n Cart Pack and the Cutie O’s Mini Mart.

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