Mulberry Bush celebrates 25th birthday

Published on: 22nd November 2021

Family mail order company Mulberry Bush has grown steadily since its launch acquiring a number of businesses along the way.

Mulberry Bush this week celebrated its 25th birthday, stating it had come a long way since its humble beginnings in a spare room.

The Sussex-based family business, which offers traditional and innovative toys, gifts and games, was established in 1996 by Jonathan and Shirley Copeland and is now led by son and managing director Paul. In the years it has been running, the company has despatched over 2m toys to children across the UK and beyond.

“As a family business we know how important good old-fashioned service is to our customers – everyone in our team takes great satisfaction in this. Our friendly team know our broad product range well and are always happy to help customers find the right gift for our customers’ children,” said Paul.

Since its launch, Mulberry Bush has grown steadily, acquiring a number of businesses along the way, including Letterbox a few years ago.

“We’ve come a long way since we began, when we operated out of a spare room from our old family home,” said Paul. “We continue to be operated entirely from Sussex, but nowadays in our dedicated office and warehouse.”

He added: “Our guiding principle has always been to select the type of toy and gift that parents remember with fondness from their own childhood and that grandparents will want to buy for their grandchildren.”

Mulberry Bush specialises in colourful toys, many of which are wooden, and a major focus for it recently is its range of personalised gifts.

Summing up the achievement, Paul said: “Thank you to all our customers and to Team Mulberry Bush for 25 wonderful years. Here’s to many, many more.”

The celebrations included a stunning cake complete with scaled-down icing toys made by the company’s buyer, Tania.


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