My Home Office play set revealed by Fisher-Price

Published on: 18th August 2020

The company is tapping into kids’ love of role-play with its latest offering, which reflects the current working setup of many parents.

My Home OfficeMattel’s president and COO, Richard Dickson, has taken to LinkedIn to unveil Fisher-Price’s newest pre-school offering – the My Home Office play set.

The role-play set comes complete with a laptop, a headset for taking ‘calls’, a smartphone and a coffee cup. Kids can also swap the ‘apps’ on their laptop using innovative fabric pieces.

Fisher-Price is known for its quality role-play range, which allows kids to emulate the behaviour of the adults around them – a core play pattern essential to healthy development. With the pandemic continuing to impact ‘normal’ working patterns across the globe, the My Home Office set, which launches 28th August for $25 RRP, is a reflection of the brand’s commitment to staying abreast of play trends and the social factors that define them.

Richard commented: “We are constantly looking for ways to help create playful connections between kids and their parents and caregivers. As many families continue to work – and play – from home, we recently introduced a #WFH-inspired play set for pre-schoolers, in addition to other new “mini me” and role-play toys. I’ll always be a fan of the classic coffee cup teether, but I think the baby biceps set may be my new favourite.”

The reaction to the announcement was overwhelmingly positive. Amit Gupta, a marketing specialist at Cognizant, said: “This is what happens when you understand your customers and whats happening in their lives. It’s contextual, personalised, a life-saver for parents and most importantly, a medium for children to express & replicate what they feel their parents are doing with their headsets on… #lovethis.”


Exclusive: Nuremberg Toy Fair all set for 2024

Funrise appoints James Xuereb as European account manager for e-Commerce

Board Game Club’s festive special draws biggest crowd of the year

Exclusive: Rubies all dressed up

Spin Master Entertainment announces new global distribution deals for animations

Breaking News: Mattel and Amazon MGM Studios announce Wednesday licensing partnership

Breaking News: Disney Lorcana unveils Into the Inklands

Steve Pasierb to step down from The Toy Association

L.O.L. Surprise! celebrates 50th anniversary of Hello Kitty with new collection

Bandai Namco launches additional stores in the UK