Mattel has announced the appointment of R. Todd Bradley, Soren T. Laursen and Rosie G. Rios to its board.

Todd Bradley brings expansive global supply chain management and operating experience to Mattel’s board. Todd has expertise in optimising manufacturing and logistics networks to maximise agility, meeting the needs of today’s demand-led marketplace. He also has extensive experience in China – a key growth market for Mattel – where he has built and managed successful partnerships to help establish and grow brand engagement and awareness.

A veteran global toy industry executive, Soren Laursen brings global commercial experience to Mattel, with expertise in developing strong brand franchises supported by breakthrough media, digital and technology activations. He most recently served as CEO of Top-Toy, the largest retailer of toys and children’s products in the Nordic region, operating approximately 300 retail locations in Denmark, Finland, Iceland, Norway and Sweden, along with multiple stores in Germany. Prior to that, Mr. Laursen held a variety of senior leadership roles with The Lego Group. Mr. Laursen served as President of Lego Systems, from 2004 to 2016. Before that, he oversaw the Lego Company’s operations in various international markets, including Europe and Asia/Pacific. Soren serves as an advisor to The Toy Association where he also served as a member of the association’s board of directors from 2004 to 2014, and as chairman from 2012 to 2014.

Rosie Rios brings to Mattel’s board vast experience in finance and business leadership, along with a record of successfully transforming complex organisations to be more nimble and agile. She currently serves as CEO of Red River Associates, a real estate and economic development consulting firm, and as founder and CEO of Empowerment 2020, an action-based movement for the advancement of women and girls in underrepresented areas of influence.

Margo Georgiadis, CEO of Mattel, commented: “Todd, Soren and Rosie bring extremely valuable expertise to the board in a variety of key areas, and they each have experience successfully guiding large enterprises through turnaround periods. Along with Ynon Kreiz, who joined the board last year and was appointed chairman effective later this year, Mattel’s board is optimally positioned to provide insightful, actionable leadership as we continue to take steps to reposition our business and set a foundation for accelerated growth.”