Strong interest in the Toyology 2018 Outdoor Toy awards meant delayed publication of the shortlist as it underwent fine tuning.

The presenters Jaadin the Kid and Amazing Arabella, together with Toyologist Peter Jenkinson, now have the shortlist of outdoor toys for the finals.

Held this 17th June at St Matthews Academy in South East London, the team of over 50 Toyminators will put the toys through their paces and vote for the top three across each of the awards categories. These winners will be published across consumer sites Mumii and Kidzcoolit and on the Toyology website, with video content also being shared across all the sites’ social platforms.

The presenters will also be doing their bit, with category winners getting exposure across Jaadin the Kid’s and Amazing Arabella’s social platforms, putting the winning products in front of over 2m followers.

Media partner DC Thompson will feature a DPS in both the Epic and Sweet magazines of the overall category winners, and will also be drawing awareness to its involvement in the event ahead of time.

Event organiser Stuart Austin, of Toyology, commented: “It’s been incredible how much interest we’ve had;  it really sets the scene for this event to get bigger and better every year. The media reach we’ve managed to confirm has been a huge contributory factor to the amount of event entries we’ve received.”

Shortlisted companies for this year’s Outdoor Toy Awards are: Berg Toys , Hasbro, Tactic Games, Plum Products, Sportspower, KidKraft, HTI, Jakks Pacific, MyRebounder, TKC, Big Potato, Zuru, Zimpli Kids and Helix, Parrot, Wind Designs, Kettler, Recreation, Rollplay, Little Tikes, Thames & Kosmos, Spinmaster, Funrise, Flair, Feber, Iconbit, Character and Tobar.