LICENSING NEWS

Numberblocks to launch in five foreign languages

Published on: 24th March 2023

The Numberblocks brand will expand internationally as The Learning Blocks family YouTube channels collectively hit over 10m subscribers.

The hit UK CBeebies show, Numberblocks, is taking off overseas, as Numberblocks YouTube channels launch in five foreign languages including Portuguese, neutral Spanish, French, German and Korean

Multiple Numberblocks apps, produced by Alphablocks Ltd and Blue Zoo digital, boost educational content for pre-school children with both paid-for and free options packed with games, quizzes, videos and a sticker reward book

Numberblocks has seen fantastic popularity on broadcast channels since being commissioned by the BBC for its CBeebies channel in the UK. The English language Numberblocks YouTube channel has over 5.3b views and has just broken 6m subscribers.

With the popularity of the YouTube channel, the Blue Zoo digital team expanded last year into the Spanish and Portuguese markets with Numberblocks Español and Numberblocks Portugues to resounding success in countries such as Mexico, Chile and Brazil. This has been followed by the recent launch of Numberblocks in German and Korean.

The team is exploring more potential language markets to build on this success. As Numberblocks continues to grow on YouTube’s free-to-use platform, Blue Zoo and Alphablocks hope to see a positive impact on families globally. In the UK, for example, the national school curriculum has been brought forward to accommodate young children’s improved understanding of maths.

Multiple Numberblocks apps, produced by Alphablocks Ltd and Blue Zoo digital, boost educational content for preschool children: Meet the Numberblocks, Numberblocks Hide and Seek and Numberblocks World, a maths learning journey packed with games, quizzes and videos and a sticker reward book.

“The Numberblocks shows carefully map out an exciting maths learning trajectory for children, which works with curricula around the work, making this the perfect brand to deliver on interactive and on demand platforms internationally,” said Stephanie Gauld, Digital director at Blue Zoo. “The positive initial reception to our foreign language YouTube channels, coupled with the popularity we see through global distribution, is very encouraging and we’re excited to see children around the world benefit.”

Karen McNally, Licensing director at Blue Zoo, commented: “This is a very exciting time for us at Blue Zoo Licensing. With the huge demand both in the UK and Internationally for all things Blocks and with the appointment of international agents in key territories and the expansion of the product offering both in the UK and globally, we look forward to what will be an extremely busy year. Our focus is to continue to build brand awareness, especially amongst retailers, and continue to sign high-quality licences that reflect the ethos of the show and that fans and their parents have come to expect.”

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