OnBuy launches seller referral scheme

Published on: 1st September 2023

OnBuy has unveiled a first of its kind cashback seller referral scheme, open to businesses and individuals who can earn 10% of revenue for 12 months.

OnBuy has announced an innovative seller referral incentive scheme that will allow anyone to financially benefit from introducing quality retailers to the UK-born marketplace.

In a bold move to enhance its offering and continue its impressive trajectory as Europe’s fastest growing eCommerce business, OnBuy is allowing any individual or business to take advantage of its seller referral scheme which has, until now, been reserved for industry affiliates only.

The move means that anybody, regardless of whether they work within the retail industry, are an agency, or simply has contacts in the industry, can refer a seller to the platform and receive approximately 10% of OnBuy’s revenue from the sales they make for the next 12 months.

The innovation follows the recent launch of OnBuy Cashback, an industry-changing rewards proposition which allows consumers to earn as they shop, choosing whether to spend the cashback accrued instantly on the site or withdraw it to their bank account 30 days from the last delivery date (providing they have a balance of £5 or more). This makes OnBuy the world’s first cashback marketplace.

“We’ve always believed in being fair, and anyone who refers a seller to OnBuy deserves to be rewarded, especially at a time when the opportunity to earn extra income or extra revenue will be gratefully received,” explained Cas Paton, CEO of “We’re committed to improving the customer experience across our site by continuing to attract verified sellers that provide even more choice, quality products and an elite level of service.”

Sellers that the platform acquires because of a referral tend to be of a high standard and OnBuy says it would rather invest in incentivising people to recommend retailers they know and trust than ‘plough budget into indiscriminate lead-generation or agency fees’.

After trialling the referral scheme for a few months, the company saw huge success and decided to expand the programme.

“OnBuy prides itself on working with sellers and championing their success,” added Cas. “We connect them with over 6m engaged customers, and offer fair policies and fees; real people who are here to help. We don’t sell anything ourselves, so they’ll never have to compete with us. With loads of new initiatives to further improve our seller experience in the pipeline for 2023, this initiative is a win-win for all involved.”

To register interest in the scheme, visit here.


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