Orchard Toys announces China distribution

Published on: 22nd August 2023

Leading educational games and jigsaws manufacturer Orchard Toys confirms a distribution and licensed manufacturing agreement with Beijing Foxy.

Orchard Toys

This agreement will support Orchard Toys‘ plans to expand the brand within the People’s Republic of China (PRC). Partnering with Beijing Foxy will ensure continued support of existing and new retail opportunities, alongside the development of e-commerce business within the region.

Through Beijing Foxy, the company is looking to replicate its UK success with a partner that can offer local distribution and infrastructure and provide in market product manufacture.

Simon Newbery, managing director at Orchard Toys, said: “This is an exciting opportunity for us globally, in a really significant overseas territory, and there’s enormous potential to grow the Orchard Toys brand with Beijing Foxy.”

Mike Du, CEO of Beijing Foxy, commented: “We are thrilled to partner with Orchard Toys to bring its award-winning educational games to children and families in China. We’re looking forward to adding Orchard Toys to our portfolio and embarking on this journey for business growth together.”

Beijing Foxy will be launching the Orchard Toys range at the China Toy Expo, 17th-19th October, and plans to have initial product in the market before the end of 2023.


Friday Blog

Money’s too tight to mention … it’s the Friday Blog!

TV coverage continues to showcase toys in run-up to Christmas

Panini Premier League Official Sticker Collection 2024 hits retail

Lois Stewart joins the Plus-Plus team

Xplore Distribution welcomes Kevin Griffiths

Lego Fortnite is now live

Toikido and Moonbug reveal new pre-school IP, PeaKeeBoo

Exclusive: Nuremberg Toy Fair all set for 2024

Funrise appoints James Xuereb as European account manager for e-Commerce

Board Game Club’s festive special draws biggest crowd of the year