Leading educational games and jigsaws manufacturer Orchard Toys confirms a distribution and licensed manufacturing agreement with Beijing Foxy.

This agreement will support Orchard Toys‘ plans to expand the brand within the People’s Republic of China (PRC). Partnering with Beijing Foxy will ensure continued support of existing and new retail opportunities, alongside the development of e-commerce business within the region.

Through Beijing Foxy, the company is looking to replicate its UK success with a partner that can offer local distribution and infrastructure and provide in market product manufacture.

Simon Newbery, managing director at Orchard Toys, said: “This is an exciting opportunity for us globally, in a really significant overseas territory, and there’s enormous potential to grow the Orchard Toys brand with Beijing Foxy.”

Mike Du, CEO of Beijing Foxy, commented: “We are thrilled to partner with Orchard Toys to bring its award-winning educational games to children and families in China. We’re looking forward to adding Orchard Toys to our portfolio and embarking on this journey for business growth together.”

Beijing Foxy will be launching the Orchard Toys range at the China Toy Expo, 17th-19th October, and plans to have initial product in the market before the end of 2023.