NEWS

Pat Avenue grows portfolio for 2024

Published on: 5th January 2024

Pat Avenue is expanding its portfolio with the addition of the Motor Town and Drench brands for 2024.

Pat Avenue UK has signed two new distribution deals, adding Motor Town and Drench to its popular ranges. Motor Town will be available from Easter 2024. Quality, collectibility and value are at the heart of this pre-school vehicle and playset range, which is suitable for children aged 18 months and over.

Packs of vehicles and a Fire Station play set fill the entry price point category, whilst the My First Garage Playset is predicted to be the core line with a unique pack away and carry design that will appeal to parents. Multi-level garage play sets and new developments are also coming soon.

Following the signing of the innovative Slida, Pat Avenue has added to its games range with Drench, which is due to hit shelves in August 2024. Drench is a multiplayer party game where players take turns in nervous anticipation to avoid getting drenched when it’s their turn to pull the ring tab. The last player to stay dry wins.

Guy Rooney, managing director, said: “I am really excited to add Motor Town and Drench to our ranges for 2024, having identified gaps they will fill in the market: Motor Town, with its pre-school value appeal, and the exciting Drench are perfect complements to our range. I have never been defeated at Drench and I am happy to take on all comers at Toy Fair! Those who visit us at London Toy Fair, on the Pat Avenue stand (E66), can get a first look at these super new lines.”

RECENT ARTICLES

Friday Blog

Have we (finally) found a Brexit benefit … it’s the Friday Blog!

Exclusive: Rick Derr – Letter from America

Hornby unveils new Playtrains High Speed Train Set

Exclusive: Behind the scenes at the Natural History Museum

The Paddington Bear Experience to open in May

The March issue of Toy World is out now

The Toy Trust unveils Midsummer Mayhem

Skillmatics further strengthens UK sales team

Sambro strengthens UK finance team with new hire

Autumn Fair launches new campaign for 2024