Pat Avenue UK has announced the latest addition to its portfolio with Cutie Stix crafting activity sets and a new licensed segment for the brand.

Cutie Stix is an all-in-one activity that allows creative kids to make a variety of crafting items, including bracelets and necklaces, from patterned rubber shapes. Children simply choose their Stix, then use the coring unit to safely cut them into little beads, ready to design cool creations.

The popular brand is already well-established in the market, but  Pat Avenue’s offering will include the addition of a new licensed segment of Monster High Cutie Stix kits. From the entry-level Compact set to the all-encompassing Creation Set, as well as the Refill Stix, fans of the popular monster school series will be able to enjoy a range of all-new Monster High Cutie Stix lines.

Also available will be several themed, but unlicensed, Cutie Stix sets. The Fashion Creative Workshop lets kids create tattoo-style jewellery. Once complete, these fashion pieces can be displayed via the handy, unique tree stand that comes included with the set.

Guy Rooney, managing director, said: “It’s great to add yet another brilliant IP to Pat Avenue’s portfolio of brands. Cutie Stix is a proven seller and will now also bring together a classic play pattern and the incredible Monster High licence. It is something we’re massively excited about as it sits next to our existing ranges so well; we envision it to be a long-term partnership.”

Stock will be available from August 2024. For more details, please email enquiries@patavenue.co.uk or call 01604 678 780.