Paw Patrol: The Mighty Movie drives demand for toys and brand experiences

Published on: 31st October 2023

The Spin Master franchise continues to delight fans following the launch of Paw Patrol: The Mighty Movie as it maintains its position as ‘top dog’ within the pre-school category.

The 6-week Harrods pop-up invites Paw Patrol fans into a colourful branded space featuring all the latest movie-licensed toys from Spin Master

Recent figures celebrated by Spin Master Toys and Paramount Pictures show that the Paw Patrol brand continues to be a key player in the pre-school category. The action-packed second movie from the franchise, Paw Patrol: The Mighty Movie, was released on 13th October in the UK, opening at No. 2 in the box office charts and grossing $4.2m at 618 locations. This success has also been seen worldwide, with box office takings in all countries totalling $127m after just three weeks in cinemas.

Spin Master is ensuring that the growing movie buzz is brought to life in stores with a Paw Patrol themed pop-up in Harrods, London. The pop-up opened in line with the movie’s launch date and will remain in place for six weeks, offering a colourful shopping experience for young fans.

Spin Master’s Paw Patrol: The Mighty Movie toy range has been in high demand since before the new movie arrived in cinemas earlier this month

The excitement and anticipation for the feature film was also reflected by the demand for the new Mighty Movie themed toy range. In the lead up to the movie release date, Circana monthly data for September 2023 showed Paw Patrol maintained the No. 1 pre-school property position, up +3% on the same period last year. Similarly, the new Mighty Movie Themed Vehicles were the No. 3 item in the ITPS category, illustrating the growing desire for Mighty Movie themed toys even ahead of the film’s release.

Becca Hanlon, senior brand manager at Spin Master Toys, said: “It has been fantastic to see the fans’ excitement in the lead up to the release of the second film, Paw Patrol: The Mighty Movie, and we’re thrilled that our toys are helping to bring the action of the big screen into homes up and down the country.”

“The Paw Patrol pups believe that there is no pup too small, so we hope that our toys bring that sense of adventure to little ones and encourage them to be their own hero.”


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