In the show, dedicated to choosing Christmas presents, the This Morning host tested several high-profile toys.

The toys, including slime, pets, games, robotic and collectibles, were tried out by Phillip, various celebrity guests and their families, as Phillip enlisted the help of soap actor Simon Gregson, football pundit Chris Kamara, comedian Sally Philips and Toyologist Peter Jenkinson.

Nerf Laser Ops Pro AlphaPoint was deemed the most popular and was commended for making no mess. Phillip and his team were also impressed by The Sock Game, Segway Drift E Skates, Feber’s My Lovely Unicorn and Robo Chameleon.

Other games trialled included Break Free, Chow Crown and What’s that Smell, while competing interactive pets enjoyed by the panel of child testers included Club Petz’ Mystery Mao, furReal’s Rock-a-too the Show Bird and Little Live Pets’ Rollie My Kissing Puppy.

Phillip also tried out an Air Hog Supernova, a Boxer robot and seemed somewhat bemused by Poopsie Unicorn Slime Surprise, although admitted he thought it would be a popular choice.

Collectibles were examined to see how much of a collection could be amassed for £50, and how much outlay would be needed to acquire a full set, with LOL Surprise! dolls, Hatchimals Collegtibles and Lego Minifigures put to the test. Several slime, play compounds and colouring items were also tested to see how easy they were to clean up after.

Phillip commented: “We have road-tested, rated and reviewed the very latest products hoping for a place under your tree, to reveal our very best picks for your hard-earned cash this Christmas. I’ve met a mind-reading cat, been slimed by kids and e-skated with all the grace of Bambi on ice.”