Playmobil announces sponsorship of World Autism Awareness Week

Published on: 9th February 2018

The week is the National Autistic Society’s biggest fundraiser of the year, taking place from 26th March. 

This year, the toy maker is working with the National Autistic Society to explore how the hand-sized figures with the famous smile bring joy to children on the autistic spectrum, and help support their ongoing development.

The partnership will see Playmobil explore the relationship between children on the autistic spectrum and their much loved Playmobil toys through a research project. The toy manufacturer is also sponsoring this year’s World Autism Awareness Week (WAAW), taking place from 26th March. The week is the National Autistic Society’s biggest fundraiser of the year.

Jamie Dickinson, marketing and display manager, commented: “We’ve always known from parental feedback that children on the autistic spectrum really enjoy playing with Playmobil for a number of reasons. Not only is it a fun toy, it is durable, can be deconstructed and reconstructed with ease, and offers a way of re-enacting real life scenarios through play. Our work with the National Autistic Society is allowing us to explore this special connection, speak with parents and children on the autistic spectrum to get real life feedback, and also help to give back to a great charity.”

Kate Vickers, head of supporter fundraising at the National Autistic Society, commented: “We were delighted that Playmobil was so keen to get involved with our vital work. There are over 700,000 autistic people in the UK, including children but also adults, plus their 3m family members and carers.”

If you would like to take part in fundraising for WAAW please visit


Exclusive: NPD on changing consumer habits during Covid-19 lockdown

Exclusive: Toy World talks family matters with Wicked Uncle

Intu polls shoppers ahead of reopening

New research confirms benefits of play during lockdown

Alien TV to launch from eOne and Pop Family

Exclusive: The Entertainer’s Gary Grant on the light at the end of the tunnel

Exclusive: keep smiling through – indie retailers consider guidelines for reopening

Obituary: Michael Seres

Last call for the special 2020 Reboot issue of Toy World

Women in Toys introduces free online networking session