Playmobil launches Discover the Planet theme to reflect sustainability goals

Published on: 4th February 2022

Horst Brandstätter Group, which owns Playmobil, has announced a raft of ambitious sustainability targets. 

Playmobil owner Horst Brandstätter Group has set itself ambitious corporate sustainability goals which will further its efforts to protect the environment and climate. The group has already pledged to be climate-neutral by 2027, is involved in off-shore renewables and is investing around €50m into climate protection in the coming years. Now, Horst Brandstätter Group has announced that by 2030, its business models, including that of Playmobil, are to become as circular as possible by continuously improving the environmental balance along the entire value chain.

Steffen Höpfner, CEO of the Horst Brandstätter Group, said: “With a wide range of activities, we are supporting the reduction of global emissions and thus also the goals of the Paris Agreement to limit global warming to well below two degrees celsius.”

Playmobil’s 2022 product highlights reflect how the company is already acting sustainably. The new theme Discover the Planet, which will be launched this year with an extensive, newly developed product range, consists on average of 80% sustainable materials, including post-consumer recycled materials and bio-based plastics. A large proportion of post-consumer materials includes recyclate obtained from discarded refrigerators. The brand is also staying true to its heritage and reputation within the world of toys: Discover the Planet offers the proven Playmobil quality consumers know and love and, like all of the company’s products, is highly durable.

The colourful play world, which hits shelves in July, invites kids to discover what its like to grow up in a world where animals and nature are valued and protected. In a fun and playful way, it provides important knowledge and lets children discover a detailed, exotic animal world at home. Kids can play with, learn about and collect various Playmobil figures of people and animals from around the world and discover the Amazon rainforest, which is vital to the ecosystem. The packaging is made from nearly 100% recycled cardboard, and the building instructions are printed on 100% recycled paper.


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