NEWS

Playmobil to celebrate 50th anniversary in 2024

Published on: 15th December 2023

Playmobil will kick off the celebrations for its 50th Anniversary at London Toy Fair in January, as Join the Party campaign commences.

The world is invited to ‘Get ready to party with Playmobil!’ The iconic toy brand is turning 50 and will be celebrating at London Toy Fair – and toy retailers from all over the country are invited to join in on the fun.

Adam Moore, Marketing Communications manager, commented: “We want toy shops everywhere to be able to join in on the Playmobil 50th Anniversary festivities next year. We have lots of exciting opportunities that will allow retailers to ‘join the party’ and give their customers a memorable experience.”

As part of its anniversary celebration, Playmobil has planned a series of ‘amazing’ offers and in-store activities for toy stores. Retailers will have the chance to engage their customers with the Playmobil range which has captivated children’s hearts and imaginations for five decades.

The company told Toy World that London Toy Fair will feature an extensive and diverse collection of Playmobil toys. Retailers can look forward to exclusive previews, interactive displays, demonstrations of the very latest additions to the Playmobil family as well as some exciting announcements.

Playmobil’s stand will host some of the new ranges and licences that are planned make 2024 a year of imaginative play. There will be brand new editions of some classic evergreen ranges, alongside brand new theme concepts. New licensed ranges will also be on display with new products from Playmobil Colour featuring Crayola, Playmobil 1.2.3, Disney and a brand-new licence.

“We encourage all toy retailers to join in on this monumental occasion and be a part of the Playmobil 50th anniversary celebration,” added Adam. “Do drop in and see us on Stand 206.”

For more information, or to book an appointment for Toy Fair, Readers should contact their Territory Manager or the UK sales office on 01268 54811.

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