Playmobil Color returns in partnership with Crayola

Published on: 6th April 2023

At launch, the Playmobil Color + Crayola range will include five sets that can be customised, washed off and used again.

Playmobil is celebrating the comeback of its classic Playmobil Color series after a 45-year hiatus with five new sets released in collaboration with creativity powerhouse, Crayola. The sets include basic white figures and a variety of accessories that can be customized with Crayola Ultra Clean washable markers which easily wash off figurine, skin and clothes.

Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use colour to create everything imaginable.

Thanks to this collaboration, children can personalise and design their favourite figures again and again with the collectible Playmobil sets:

  • The Fashion Boutique includes various trends to discover. In the changing room, the customized figures can try on various dresses, bags and accessories with a new combination every time.
  • The Fashion Design Set lets kids become designers and create their own collection, from festive evening dress to crazy skirts. Detailed accessories such as changeable hairstyles, various dresses, skirts and a make-up corner complete the sets.
  • The Fashion Dress Set is a smaller set, ideal as a gift or for use on the go.
  • The Racing Car Set is ideal for car fans, who can add impressive flames, dynamic stripes or skid marks to their Playmobil Color vehicle.
  • The Motorbike Set allows lovers of two-wheelers to change the look of the motorbike to make it the unique star of the next stunt show.

The customisable Playmobil Color sets encourage creativity and use of fine motor skills. At the same time, kids can let their imagination run wild during role play with the figures and their detailed accessories. Whether colouring their figurines based on their own design or according to models emulating everyday life, Playmobil Color awakens and encourages creative talents and brings fresh colour to play.

The Playmobil Color + Crayola sets will be released on 27th October 2023.


Breaking News: Mattel and Amazon MGM Studios announce Wednesday licensing partnership

Breaking News: Disney Lorcana unveils Into the Inklands

Steve Pasierb to step down from The Toy Association

L.O.L. Surprise! celebrates 50th anniversary of Hello Kitty with new collection

Bandai Namco launches additional stores in the UK

Lisle Licensing seals deal with Mood Bears

Majority of Mastermind Toys stores saved by acquisition

Fence Club kicks off Christmas

Last call for bumper Toy World January issue

Exclusive: December’s Talking Shop