Preshow Noël Toys & Games readies for November event

Published on: 25th July 2023

In four months time, Preshow Noël Toys & Games will see over 130 international suppliers come together with key buyers in Deauville, Normandy.

Preshow Noël Toys & Games, a leading European event for 2024 Christmas collections, says it offers one of the best opportunities for purchasing decision-makers and retailers. Over five days, visitors can preview trends, first-look samples, new products, flagship ranges and must-have toys and games for next year’s festive season.

From 20th to 24th November 2023, European key buyers, from specialised and generalist distribution, e-retailers, multi-specialists and distributors, and more than 130 international suppliers from the toys and games industry, will come together in Deauville, on Normandy’s French Riviera. At the annual event, high quality one-to-one meetings take place in private showrooms, alongside networking opportunities and a convivial atmosphere for participants.

Among the registered toys and games brands that will showcase their new collections will be Asmodee, Black Rock, Boti, Canal Toys, Clementoni, Funrise, IMC Toys, Jakks, Jazwares, Jumbo Diset, Juratoys, Just Play, MGA, Moose, Nice, Papo, Schleich, Simba Toys, Tomy and Zuru.

More than 75% of exhibitors are international players – an increase in number from 2022 – with the United Kingdom, the second most represented country. 20% are new exhibitors and include AZ Toys (Poland), B Sky (Hong Kong), Sambro (UK), Trousselier (France) and YuMe Toys (UK).

Preshow Noël toys & games is also pleased to welcome back Lansay and Lexibook. As last year, Asmodee will take over the Villa Le Cercle to display its major new products.

Only five showrooms are left just four months before the show, and a complete list of exhibitors is available on the website here.

On the buying side, 250 decision-makers are already registered, and French and European retailers have begun scheduling meetings to begin their selections for next Christmas season.

Among the registered buyers, 100% of French key retail players are planning to attend (Auchan, Carrefour, Cultura, Fnac-Darty, JouéClub, Maxi Toys, Monoprix, Oxybul Eveil & Jeux). The presence of European retailers grows every year, with Colruyt (Belgium) Cora (Belux), Smyths Toys (Ireland), TK Maxx (United Kingdom), joined by Gifi, Lagardere Travel Retail, Migros, Noz, Stokomani).

This year, Preshow Noël Toys & Games offers its VIP International Top Buyer Programme once again to selected international buyers, with exclusive benefits and services such as accommodation and complimentary catering to facilitate and optimize their participation (terms and conditions apply).

Preshow Noël Toys & Games will be celebrating its 20th anniversary, for more information, visit here.

Suppliers interested in one of the last remaining places should contact Fabienne Taylor at, +33 (0)1 77 92 98 82 or +33 (0)6 99 87 52 69.

Buyers interested in attending should contact Emilie Ragoin at, +33 (0)1 77 92 92 71 or +33 (0)6 99 59 67 10.


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