Ravensburger has partnered with science presenter Greg Foot to launch the UK’s tallest GraviTrax marble run.
The gravity-defying structure, measuring an impressive three metres high, showcased the open-ended nature of the GraviTrax system and was unveiled at Eureka! National Children’s Museum in Halifax.
Children were invited to send a marble down the track with the help of TV personality Greg, who provided insight into the science behind the giant build. The event also gave visitors the opportunity to get hands on with GraviTrax and design their own tracks.
Elaine Connell, Product Marketing manager at Ravensburger, said: “Throughout the day we saw children, and plenty of adults too, totally absorbed in GraviTrax. Greg Foot was an engaging and inspiring host whose passion for the system was clear in his discussions with visitors. There was also some incredibly creative construction going on in our Build Beyond the Usual free-play zone that really brought to life the unlimited fun and discovery to be had with GraviTrax.”
Attracting hundreds of families from around the region, as well as media guests, the event was also supported by the release of survey research findings that highlighted adults’ interest in encouraging imagination through play, both in themselves and their children. Press coverage from the story was generated nationwide.
The initiative was carried out as part of a year round, comprehensive marketing programme supporting the GraviTrax brand, which also includes TV, digital and PR.