The HKTDC Hong Kong Toys & Games Fair returns in January 2024, celebrating its 50th edition with various new zones; visitors can register now for their free ticket.

Organised by the Hong Kong Trade Development Council, the 50th edition of Hong Kong Toys & Games Fair, the 15th Hong Kong Baby Products Fair and the 22nd Hong Kong International Stationery & School Supplies Fair will be held from 8th-11th January 2024 at the Hong Kong Convention and Exhibition Centre.

The fairs will return in the Exhibition+ hybrid model complemented by Click2Match, an online smart business matching platform that will operate between 1st-18th January, providing an extended platform for traders to connect beyond geographical limits.

Readers can register here now for free admission.

Hong Kong’s toy industry

Hong Kong’s exporters have a reputation for high quality toys. Contract manufacturing with overseas manufacturers and licence holders generates a large share of the industry’s revenues. Taken together with re-exports, Hong Kong was the world’s eighth largest toy exporter in 2022. Meanwhile, the ASEAN market has become a key export destination for the Hong Kong toy industry recently, with its share of Hong Kong toy exports growing from 8.4% in 2021 to 17.8% in 2022.

According to the International Trade Centre, emerging markets such as mainland China, Indonesia, Vietnam, India and Poland will continue be the key drivers of the global toys market. Revenue from Asia market is projected to grow faster than global average in the next five years, according to Statista. Toys & Games revenue amounted to US$38.34b in 2023 and is projected to grow by an average rate of +3.5% between 2023-2028, versus world market growth of +2.6%.

Demand for toys and games in Asia has been boosted by the region’s young demographic, growing household incomes, and the rising popularity of Asia’s pop culture and entertainment brands, from Hallyu (Korean Wave) and Japanese anime to an ever increasing T-culture (Thailand).

Strong Asian participation at HK Toys Fair

Against this backdrop, the upcoming Hong Kong Toys & Games Fair features an extensive array of innovative and smart tech toys, creating ample sourcing opportunities for buyers. In the coming edition, the three concurrent fairs are expected to welcome more than 2,200 global exhibitors, showcasing a broad selection of smart toys, quality baby products and creative stationery.

This year, alongside the presence of ‘World of Toys’ pavilion – which features predominantly European exhibitors – the fairs also feature a strong line-up from Asia, including group pavilions from Mainland China, Korea and Taiwan as well as exhibitors from India, Indonesia, Japan, Malaysia and Singapore. The strong presence of Asian toy exhibitors at the fair provides an excellent opportunities for those looking to expand their sourcing reach.

New zones to debut at the 50th Hong Kong Toys & Games Fair

The collectibles market has become a significant part of the toy industry, with growing numbers of adults and seniors collecting toys. Reflecting this, a new Collectible Toys zone will be launched this year at the Kidult World.

Hong Kong exhibitor Yu Tung Technology Limited is a global licensee for multiple worldwide brands: the company created the proprietary Internal Interconnect Endoskeleton System (IIES) and incorporated it into the 24” Optimus Prime figure from the Bumblebee movie. It is also making Plamo kits based on Transformers and the Bumblebee movie alongside licensed kids’ category products for Toy Story 4, Cars 3, Minions and TF Rescue Bots.

To promote Hong Kong’s creative industries and branded toys to the world, Hong Kong Brand Toy Association (HKBTA) will set up a pavilion at the toy fair for the first time. Threezero (HK) is a high-end collectible toys company with design and development teams based in Hong Kong. The company will exhibit high-quality collectible figures based on pop culture characters from around the world.

Sustainability takes centre stage at the fair. The new Green Toys zone showcases exhibitors with a commitment to eco‑friendly innovations. Toy branding supplier Banatoys Co. focuses on creative R&D and branding solutions. It is committed to developing and designing toys with high quality, safety and environmental responsibility.

The Smart-Tech Toys and Games zone will showcase a wide array of tech-based toys and games, including those operated via mobile apps or incorporating the latest VR, AR and MR technologies. Exhibitor Cheertone (HK) Industrial Co. has an innovative team with experienced product development engineers, and will exhibit kids’ smart watches, cameras, educational devices and game consoles.

Other highlighted product zones include the Brand Name Gallery, which will feature unique and innovative products by internationally renowned brands such as Eastcolight, Hape, Welly, Classic World, Rastar, Masterkkidz, Aurora and more.

Presenting industry trends

A series of events will be help visitors keep abreast of the latest industry developments and strengthen their networks. The inaugural Asian Toys & Games Forum will feature speakers from a reputable international market research provider, who will share valuable insights on the market outlook, emerging trends and unique opportunities for the toys and games industry in Asia. Childrens’ research experts will analyse consumer preferences across the generations, highlighting the strategies necessary for success in expanding brand horizons within the toys and games industry. Steering the industry towards a sustainable future, the forum will also invite speakers from prominent global testing and certification companies to offer informative sessions on achieving sustainability goals throughout the production journey, from concept and design to certification. The forum will also delve into trending topics such as ‘phygital’ toys and AI, looking into the future of the toys and games industry and the opportunities these trends may present.

Concurrent events create crossover opportunities

The HKTDC Hong Kong Baby Products Fair and Hong Kong International Stationery & School Supplies Fair will be held concurrently with the Hong Kong Toys & Games Fair. The Hong Kong Baby Products Fair will present a wide range of baby products, including strollers and baby gear, bedding and furniture, skincare and bath products, baby clothing, footwear and maternity products to buyers, while the Hong Kong International Stationery & School Supplies Fair, organised by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK), will assemble the latest arts & crafts supplies, gift stationery, back-to-school items, office and school supplies. The three fairs provide abundant trading opportunities and good potential for crossover business activities among the participants from various sectors.

If you have any further questions or require more information, please feel free to contact us at London.office@hktdc.org

To register for your free ticket, click here.