Registration is now live for Autumn Fair, the UK marketplace for wholesale home, gift, and fashion, taking place on the 3rd-6th September at NEC Birmingham.
This August will see the launch of Connect @ Autumn Fair, the new meetings programme designed to transform the buying experience and offer a host of pre-show benefits for buyers to connect with hundreds of leading brands including RMS International, Ty UK and Keel Toys.
Offering a new way to shop the show, Connect @ Autumn Fair will help buyers find the right brands their customers will love and help Autumn Fair exhibitors to create leads, orders and opportunities in an efficient way, by fueling thousands of pre-arranged meetings before the show even opens.
Buyers will have access to detailed information on all exhibitors before the show opens with the ability to search and filter them by criteria that is most important to their business. The new programme is completely free for buyers to use and there is no minimum meeting requirement.
Sarah Ward, CEO of the Giftware Association, said: “Connect @ Autumn Fair is the evolution of the trade show model that the retail industry needs. Exhibitors will be able to find and meet more interested buyers more easily, creating more opportunities and ultimately doing more business. Being able to fully promote their product ranges, price points and delivery times before the event in the Connect @ Autumn Fair platform and pre-schedule meetings with buyers they want to meet is a step change in helping exhibitors and buyers get the most out of Autumn Fair. I believe that this is what the industry has been missing.”
Connect @ Autumn Fair also offers huge benefits to all exhibiting brands. For the first time ever, exhibitors will be able to view the profiles of buyers prior to the show and see the types of products they are searching for at Autumn Fair including company information such as how many stores they own or which country or county they are based in. Exhibitors can select which buyers they want to meet based on criteria that’s important to their business and book meetings before the show.
Nicola Meadows, divisional managing director for Hyve Group, said: “The most common questions and feedback we get from our exhibitors before they exhibit, at the show and once they leave the show are: ‘What buyers are coming?’, ‘Who attended and from what companies?’, and ‘What were they there to buy?’. For the first time in history, we are giving Autumn Fair exhibitors access, pre-show, to buyers profiles so they can see for themselves. It offers retailers the best of both worlds – the opportunity to plan ahead and secure meetings with exhibitors in advance of the show as well as the joy of discovering and shopping the show in the traditional way.”