Richard Dickson to deliver BLE opening keynote on Barbie

Published on: 29th June 2022

Attendees can join Mattel president and COO Richard Dickson as he discusses the life, cultural impact and future of Barbie in the BLE opening keynote.

Richard Dickson will deliver this year’s BLE opening keynote

Barbie – the ultimate fashion collaborator, pop culture icon, muse, social media influencer, diversity and inclusion advocate and licensing legend – has been announced as the star of BLE’s day one keynote: ‘Barbie x Fashion’, delivered by Mattel president and COO Richard Dickson.

For more than six decades, Barbie has modelled the aspirations of generations and left her well-heeled footprint on pop culture. Today, Barbie is also a powerful voice for empowerment, self-expression and inclusion. Barbie is also the No.1 toy property in the world and an influential multiplier in everything from fashion to social media and entertainment.

“Barbie is one of the world’s greatest fashion and licensing icons, collaborating with everyone from Balmain, Karl Largerfeld, Moschino and Diane von Furstenberg, to M.A.C. and River Island,” said Informa Markets SVP of Licensing Anna Knight. “Like all fashion icons, she has evolved, disrupted, inspired and led from the front – she is the perfect star to take centre stage during BLE’s fashion themed year and it’s no surprise she was labelled ‘The forever icon’ by Italian Vogue. Thank you, Mattel and Richard Dickson – we can’t wait for your keynote at BLE in September.”

During his Barbie x Fashion keynote, taking place at 1pm on Tuesday 20th September, Richard Dickson, Mattel president and chief operating officer, will take BLE visitors on a rollercoaster ride, looking at Barbie’s amazing legacy to date and heralding the runway that lies ahead.

Brand Licensing Europe takes place from 20th-22nd September at Excel London. Registration is free and open now.

Richard Dickson first joined Mattel in 2000 and leads Mattel’s portfolio of global brands, overseeing innovation strategy, design and development and brand marketing. He also oversees franchise management, which includes licensing and merchandising, episodic content, live events and digital gaming.

During his time at Mattel, Richard has grown some of the world’s most powerful and purpose-driven brands, including Barbie and Hot Wheels. In 2021, Barbie was the No.1 toy property globally, Hot Wheels was the No.1 vehicle property globally and Fisher-Price was the No.1 Infant, Toddler, and Pre-school property globally, per The NPD Group.


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