Ride or Hide with SmartMax

Published on: 2nd September 2022

SmartMax unveils two new launches in its its best selling My First range: My First Hide and Seek and My First Wobbly Cars.

SmartMax, the brand behind award-winning pre-school magnetic construction sets, has unveiled two new products in its bestselling My First range. My First Hide & Seek and My First Wobbly Cars have been designed to ignite the imagination of kids as young as one as they experience the wonderful world of magnetism.

Commenting on the launch of the two new SmartMax My First sets, Karen Clarke, UK Brand director for Smart Toys and Games said: “We are delighted to expand the My First range once again. Perfect to add to little ones’ existing SmartMax collection or as an enchanting first birthday gift, children will love the brightly coloured, super soft tactile pieces. With fun and engaging faces, these sets offer an interactive element to truly capture the imaginations of even the smallest members of the family.”

My First Hide & Seek is suitable for ages one to three, and tots can construct their very own game of peekaboo using the extra large magnetic bar and balls, which are brightly coloured with engaging faces. Little ones are challenged to find where the funny faces are hiding and are encouraged to try stacking the magnetic pieces onto each other in this game of hide & seek. This fun and enchanting set will allow children to discover colours and shapes, as well as practise fine motor skills and hand-eye coordination.

My First Wobbly Cars is suitable for ages one to five, and children are invited to get behind the wheel as they create their own wobbly vehicle and pull it along. Children can mix their magnetic cars with the funny face balls to create different wobbly combinations or use the pull rope as a fishing rod – the possibilities are endless with this seven piece set. As they play with the set, little ones will discover colours and shapes and use their creativity skills whilst practising gross motor skills.

The SmartMax My First collection is a bestselling line for the brand, encouraging logical thinking, motor skills and imaginative play. The simple, yet effective design of the My First sets enables children to engage with the product and build their own unique constructions in a multitude of ways.



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