LICENSING NEWS

Rubies costumes bring M3GAN to life for Halloween

Published on: 17th August 2023

The M3GAN costume from Rubies will be available in both children and adult sizes and is accompanied by prop weapons, wigs and tights to complete the look.

With Halloween around the corner, Rubies has announced the release of its officially licensed M3GAN dress-up costume, inspired by the terrifying android doll of the already cult-favourite 2022 Universal Pictures film.

With everything a fan needs to become the robot doll, including a swing-style tan dress with attached striped sleeves and a bow on the front, the costume is available in both children’s and adults’ sizes. Also available from Rubies are prop weapons, wigs and tights to complete the look.

Becoming a commercial and critical success, the film and title character M3GAN took off over social media, with fans going crazy for the camp blend of humour and horror, satirical elements and performance. The plot follows the eponymous artificial intelligence doll who develops an overly protective personality towards a young orphan and will stop at nothing to protect her.

Justin McGiffin, head of Licensing for Rubies, commented: “As the leading force in the dress-up market, it’s understandable that Halloween is our speciality. Having seen the overwhelmingly positive response from fans surrounding M3GAN, we know that this will be one of the biggest costumes for Halloween this year.”

Rubies has also recently announced an officially licensed dress-up collection for Wednesday, MGM’s record-breaking series on Netflix, that it expects to be a popular choice for Halloween.

For more on the Rubies Halloween range, visit uk.rubiesmasquerade.com.

RECENT ARTICLES

The Entertainer begins roll-out to Tesco stores

Navigating the complexities of logistics in the toy industry

New Dora CG-animated series set to launch internationally

Details of latest Magic: The Gathering releases revealed at MagicCon Chicago

Poppy Playtime universe expands with Roblox game

Hornby welcomes Frasers Group as strategic shareholder

Toymaster looks forward to busy May Show

British businesses facing delays after Red Sea attacks

Friday Blog

Do the right thing … it’s the Friday Blog!

Moonbug and IMC announce strategic partnership