NEWS

Sales of KAP Toys Disney 100 product accelerate

Published on: 18th October 2023

As worldwide media celebrated the official 100th birthday of Disney on 16th October, KAP Toys reports that Disney 100 sales have taken off.

KAP Toys is proud to supply the YuMe Toys developed line of Disney 100 Surprise Capsules to the UK & Irish toy market.

Each capsule provides fans with clues to the collectible character inside, with unique accessories contained within each pack. The product includes characters from right across Disney’s history and offers a truly wonderful collection to be discovered.

Nathaniel Southworth, KAP Toys MD, told Toy World: “2023 was heralded as a full year of celebration for Disney 100, and as we enter Q4, the birthday celebrations this month have lit the fire on the sales. With the forthcoming release of new Disney movie, Wish, in November, we will soon have the classic toy industry challenge of potentially not having enough stock to meet demand.”

“At KAP Toys, we have supported our product sales with TV advertising and major PR throughout the year,” added Nat. “For the final quarter, we are now committed to a cinema advertising campaign ahead of every showing of Wish, so the celebrations and sales are fully supported as we count down to Christmas.”

For all sales enquiries, on the Disney 100 YuMe Surprise Capsules contact orders@kaptoys.com or visit the KAP Toys website here.

The website provides the functionality for retailers to register with KAP Toys and place orders directly through the website and shows existing and potential partners what the company can do for them.

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