New role commences on 3rd January.
The former Hamleys buyer has left the Blue Diamond Group, the third largest garden centre retail group in the UK and Channel Islands, to join department store chain Beales.
Beales currently operates 29 branches: the flagship store in Bournemouth was established in 1881.
Toy World understands that current toy buyer John Bentley will report to Sarah in her new role as head of buying.