Sequin Art has become the first craft-based brand to answer the campaign call from Toy Like Me for better disability representation within the toy industry.

Toy Like Me is an arts and play based not-for-profit organisation celebrating disability representation in the toy box, encouraging the global toy industry to better represent the 150m children worldwide with disability and difference. Toy Like Me aims to inspire change and has already influenced toy giants like Lego, Playmobil and Barbie to positively represent disability.

The collaboration saw the launch of the first Sequin Art craft project featuring a sparkly wheelchair-using fairy. This design is aimed at helping many disabled children grow positive self-esteem, feel included and celebrated. The new design carries the “Loved by Toy Like Me” endorsement on the packaging and a note explaining to children more about using a wheelchair.

Sequin Art director Meryl Smith commented: “We are incredibly proud and excited to be involved in partnership with Toy Like Me. We can’t wait to bring this new, inclusive product to the market.”

The new Izzy Fairy craft project is part of the Sequin Art Red range and was named after 10-year-old Izzy, who uses a wheelchair and lives in Thetford, Norfolk.

The Izzy Fairy Sequin Art kit comes with easy-to-follow instructions and is ideal for adults and children of six years and over.