Simba Dickie Group to merge with subsidiaries

Published on: 17th January 2020

The Simba Dickie Group will join forces with Simba Smoby Toys and Siso Toys in the UK, to create Simba Toys UK.

On 30th of April 2020, the company’s fiscal year end, the Simba Dickie Group will take over 100% of the shares of Simba Smoby Toys UK, of which the minority part was held by Tony Belford, managing director of Simba Smoby Toys UK. Tony will be retiring at the same time, after serving the company for several decades.

Richard Belford, the current sales director, will soon be leaving the company to take up new challenges within the industry.

The board of the Simba Dickie Group thanks both Tony and Richard for their longtime partnership, co-operation and for their commitment, all of which contributed to the positive development of the company in the UK. The board members wish them both all the best for the future.

In the new fiscal year, starting on 1st of May 2020, Siso Toys UK and Simba Smoby Toys UK will operate under the name Simba Toys UK. Martin Whitaker, currently serving as managing director for Siso Toys UK, will take the same role for the new company; Simba Toys UK.

“We are really excited to bring both companies together as one, and grow our business with the full Simba Dickie Group product range with all our retail partners“, commented Martin, the future managing director for Simba Toys UK.

“Of course we will honour already made agreements and commitments with our customers for the current businesses, also after the closer cooperation of the two companies. We are pleased to offer as usual, competitive products and the best service to our trading partners”, added Uwe Weiler, COO of the Simba Dickie Group.


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