Following Jada’s successful debut at London Comic Con, Simba Smoby UK has announced it will be taking the collection to MegaCon Live later this month.
Jada, a leading brand of authentically licensed film and TV inspired die-cast collectibles, action figures and vehicles, will be presented to fans visiting MegaCon Live. The event, which will be held on 23rd and 24th March at the NEC, promises to be a celebration of all things pop culture.
The team’s presence at MegaCon Birmingham follows Jada’s successful debut at London Comic Con last October that left fans wanting more. The plans for this next key event are even more ambitious and will ensure a memorable Jada experience for attendees.
With its eye-catching displays, Jada will exhibit a cross-section of its most in-demand ranges to the event’s 17,000+ movie and memorabilia UK fans, including the season’s hottest new launch, which was named among this year’s Toy Fair Hero Toys: Godzilla X Kong Heat Ray Breath RC.
The Jada presence will also feature a life-size Back to the Future DeLorean car on the stand. This attraction will allow visitors to celebrate their fandom as they pose alongside the iconic vehicle, with instant photo cards available for all. Attendees will also be offered the opportunity to get their hands on an exclusive new Street Fighter Deluxe Action Figure – Evil Ryu that will be available only at MegaCon Birmingham.
Ben Hogg, head of marketing at Simba Smoby UK, said: “Following the reception Jada received at MCM London Comic Con last October, we are so excited to now bring the range to MegaCon. MegaCon Birmingham aligns perfectly with the Jada fanbase, and we’re confident through exhibiting that we can continue to build on Jada’s ever-increasing awareness. We know visitors are going to love seeing the vast range of licensed products, which comprises some of the biggest franchises, and we couldn’t be more pleased to be at the show.”
“In-person conventions are a key part of our Jada marketing strategy and we really value the opportunity to directly engage with our fans,” Ben added. “It’s important for us to offer something special when attending these shows, whether that is a convention exclusive – such as Evil Ryu – or by creating theatre by showcasing an iconic car from a classic film. In the case of MegaCon, we’re going to be doing both.”
For more information about the Jada collection, email the Simba Smoby UK team at sales@simbasmoby.com or call 01620 674 778.
