Spielwarenmesse has unveiled its new, revamped Toys Go Green exhibition titled A Celebration of Sustainable Play and Industry Innovation.

Building on the success of previous years, Spielwarenmesse 2024 and Sustainable Toys Action Consulting (STAC), which says it is the first and only sustainability consultancy specialising in toys, are joining forces to elevate Toys Go Green, an exhibition exploring the landscape of sustainable play.

Toys Go Green will feature a meticulously curated selection of sustainable toys, each a testament to the use of sustainable raw materials, durability, repairability and a profound commitment to planet Earth.

Attendees will have the opportunity to explore a diverse range of toys designed to minimize their environmental footprint through eco-design, recyclability, the use of natural and certified materials and recycled and bio-based polymers. Additionally, the exhibition will showcase toys that transcend play, educating children about the environment and instilling a sense of responsibility for the planet’s future.

Spielwarenmesse 2024 edition will include talks from sustainable toy brands, providing a rare glimpse into the visionary approaches shaping the industry’s green future. Attendees will have numerous opportunities to engage with the STAC team, a group of sustainable toy experts ready to answer questions, debunk myths and welcome everyone aboard the sustainability journey, from seasoned eco-leaders to those just embarking upon it.

The toy industry generates a significant carbon footprint from virgin fossil raw materials. Consumer expectations and regulations on eco-design, end-of-life and reporting are driving transformative change in the industry. In a joint effort to support toy companies and promote a greener toy industry, Spielwarenmesse and STAC have forged a groundbreaking collaboration, offering a glimpse into a more sustainable future, educational content and free consulting services to toy makers.